First impressions do last
Posted by Carsten Rose Lundberg Wed, 18 Jan 2006 10:20:52 GMT
We've known for ages, but my best argument has so far been What girls makes you rubberneck? now I can throw in some scientific proof ...
Read more...You need to take charge of your website
Posted by Carsten Rose Lundberg Fri, 09 Dec 2005 22:08:00 GMT
Making decisions isn’t easy but that doesn’t mean that they don’t have to be made. Building a website means taking decisions upon decisions - who to focus on and what to focus on. Getting people to realize that it’s crucial to the success of the website that these decisions are made is always a struggle. Our alltime favorite Gerry McGovern touches upon that in his latest “NEW THINKING” newsletter. Especially the following part is spot on.
“Look at Google. What do you see on the Google homepage? A very big search box. And is this all that Google offers? Of course not.
Here’s what else Google offers: Alerts, Local, Answers, Maps, Blog Search, Mobile, Book Search, News, Catalogs, Scholar, Directory, SMS, Froogle, Special Searches, Groups, University Search, Images, Labs, Web Search Features, Blogger, Picasa, Code, Talk, Desktop, Toolbar, Earth, Translate, Gmail.
You can’t administer a website; you have to manage it. If Google administered its website, then every time it released a new tool or service, it would add it to its homepage.”
http://www.gerrymcgovern.com/nt/2005/nt-2005-11-28-nino-doll.htm