Less as a competitive advantage
Posted by Carsten Rose Lundberg Sat, 10 Dec 2005 22:12:00 GMT
As a follow up on yesterdays post this article from Fast Company elaborates on the fact that you need to focus. The following quote nails it.
“Google has the functionality of a really complicated Swiss Army knife, but the home page is our way of approaching it closed. It’s simple, it’s elegant, you can slip it in your pocket, but it’s got the great doodad when you need it. A lot of our competitors are like a Swiss Army knife open-and that can be intimidating and occasionally harmful.”
http://www.fastcompany.com/magazine/100/beauty-of-simplicity.html